Next steps after launching a social network


So my co-founder and I spent 10 months and launched a social network 2 weeks ago. We are doing simple fb ads and craigslist advertising and have reached 200 users. As anyone will say, our idea is unique, and most importantly is a need.

Current Situation -
So we launched and are working on full time jobs. 80% of surveyed participants say they will definetely use our website. We are now delegating some tasks, mainly marketing so that we can focus on phase 2. Our mobile version will launch shortly. We were a tight contender for techcrunch's disrupt nyc but did not make it.

Question -
I am in a confused situation.Having spent $60k on the website, despite having full time jobs, we are not sure what to do.

1 - With phase one out and user base increasing at a rate of 50 users a week, what is the main thing to focus on? With full time jobs, we are confused what to do. After delagating marketing, we want to focus on phase 2. But will that hamper phase 1 improvements?

2 - When do we start 'cold' emailings VC's etc? We tried getting the attention of Naveen Selvadurai, but given his time constraints, he was able only to provide a 5 minute window to quickly advise us to take the risk and proceed launching. When is the right time to approach VC's?

3 - Our devleopment team of 10 is in offshore. Is it true that we need to build a company here and manage it infront of our eyes?

4 - Marketing focus - we are focusing on NY NJ area to begin with. We want to build users here before we expand our marketing efforts. Is it a good idea to have users concentrated in one region?

5 - Lastly, we intend to invest $100k or let me say thats our upper limit. After that if we dont find a VC, we are stuck. Is it a good idea to invest $100k of your own before 'successfully' finding a VC? Is it a bad strategy.

Any advice..even unrelated would help us. And sorry this post was too long :)

The _ Team :)

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asked Jun 2 '12 at 01:24
8 points
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1 Answer


You've got a product already. Congrats. That's a good start. I fear for you slightly in that you've done the thing that many people do - sink a whole load of investment into a project and do a big bang release and pray that it succeeds. Do you know what success looks like? On approaching VCs - your hit rate from cold calling is likely to be painfully low. Instead take a leaf out of the inbound marketing book - make them come to you. Generate a buzz, get noticed by bloggers and other influentials. When you have generated some awareness just make it clear that funding might be considered.

Do you have a plan for how you are going to make money? Have you made any money yet? At the end of the day, most investments are going to be on the back of a plan that looks like it is going to generate cash. Ok you might look around and see other social network sites that didn't focus on generating money for quite a while, but then they managed to pull in hundreds of thousands of users, no scratch that, millions of users. Now with millions of users you don't have to have a very strong monetization plan to still look attractive to investors.

Offshore dev team. Clearly you've been working with them for a while and you have a good feel for whether they are delivering to expectations. If this is working for you, then stick with it. If the people coming up with the innovative new ideas can articulate them clearly enough and they get implemented without too much grief then great - keep on going. There isn't a magic formula for success that says that you must have a local dev team in order to succeed.

Delegating marketing. I hope you understand what you're doing here. For a startup, it's all about marketing and awareness. You might have a great product, but if people don't know about it then you're stuffed. It's marketing (including word of mouth) that is going to drive user signups. And marketing is hard. Outsourcing marketing might work but remember that it isn't their livihood or investment that is depending on this working. Often it is only the passion of the founders that gets a startup over the first few hurdles.

Marketing locally vs nationally vs globally. Most people start off locally because it seems easier. Often it is easier because the systems are not yet ready for multi-state multi-country functionality. Also for a social network I'm guessing you need a critical mass of connected users before they will start participating more fully and perhaps this is more likely to take off if you concentrate your efforts to geographical regions. But you know your product and what drives user growth.

The best strategy is investing $100k of your own money and then not needing any more money. You end up owning the whole business and not being fleeced by the VCs. But in reality if you don't have a revenue stream you're going to need more money. Don't discount Angel investors who might be easier to get the attention of. They might be able to mentor you as well.

Keeping full time jobs whilst building a startup... now that's a tricky one which is always going to depend on your personal circumstances and your attitude to risk. If you are single with no dependents and nothing to lose with a bit of money saved up to keep you going then maybe committing to the startup full time is viable. Sometimes you can only pull these things off if you do commit full time as startups take lots of effort. However, unless you've got a rich uncle money is going to be the issue and without a revenue stream it'll soon start getting hairy. What would be great is if you could get the site to a stage where you've got a decent amount of user-growth and awareness - essentially a functioning prototype that entices the investors enough to fund you so you can leave your other jobs and work on the startup full time. Unless you can see a clear path where you can work full time on the startup and afford to live I'd say you'll have to wait it out a bit longer.

Good luck

answered Jun 2 '12 at 01:52
2,333 points
  • Wow.. I love onstartups! Ed, your reply brought a closure to several open ended puzzles running in our head. But as it is, these closed ends open up after few weeks :) – R W 10 years ago
  • Let the VC's reach us - this advice is really top notch! Right away we shut our 'find VC' efforts :). Making Money - once we have the users, our money making strategy will come into place. We have no worries on that. Just need users! @ offshore dev team - thanks for your comment, it makes sense to weigh their deliverables quality vs location. @marketing - we are delegating marketing like ad campaigns, but we are researching more ways of marketing! Q - do you think having full time jobs is wrong? Now that phase 1 is out, should we quit jobs n expedite phase 2? Thanks! – R W 10 years ago
  • Added my take on full time jobs. Glad you found my comments useful, but always weigh up the advice you get from others with what you know about your business - remember you know infinitely more about your business than we do. – Edralph 10 years ago
  • Thanks Ed. This is helpful! – R W 10 years ago

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