Obtaining new clients through email marketing


Right now I'm sitting behind my desk at a top 100 company, and quite frankly I started to hate my corporate job. I feel like it is killing my soul everyday.

I have always dreamed of owning my business, and the best thing I am good at is designing and developing websites. I have already created a website to present my new web studio and I started to send emails to a few business owners inviting them to create a website at a very good price.

The frustrating thing is that I never heard from a single one of them. I don't know what I'm doing wrong.

Could you share your experience prospecting new clients in a business similar to mine?

Sales Customers Email Email Marketing

asked Jun 28 '11 at 01:21
16 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

1 Answer


The "I will design your website, cheap!" email is so commonly received by business owners that they probably consider this spam.

Your question is larger than just email -- it's sales in general. Sales is easy: people buy from people whom they like. So the question becomes: how to make friends with people who need websites created.

That's a broad question. One good start is the book How to Win Friends and Influence People, by Dale Carnegie. Every bookstore in the world will have a copy of this somewhere.

answered Jun 29 '11 at 03:36
Joel Spolsky
13,482 points

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