Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place.
For this question and answer, we will tackle the Promotion aspects of marketing and how a startup can get the word out about it’s products and services.
Promotion is the art of getting noticed. Nowadays, that’s getting harder and harder. Good promotion starts with understanding your target customer and what makes them want to buy our products or services.
Take a look at some of these other questions and answers on promoting your business for ideas on how to get noticed:
Can't Get Anyone to Use My Products From
Carson McComas "You don't build what you think is a good product, then try to get people to come to it. You first find an audience to validate your assumptions about there being a market for your product, then you build the solution they want/need.
This happens as you open your mouth, share your idea with whom you believe to be your potential customers, then based on the research and validation you get with this process, proceed to build the product they'll buy (assuming there is indeed a market).
It would be awesome if we could just build great stuff and on its own merits people would come and buy, but that's not the reality.
If you're not good at this sort of thing, you may want to partner with someone who is."