Publicising the business-plan?


Being a libertarian, I am completely honest with all my business-transactions, business-offerings and partnerships.

From a marketing perspective, would it be beneficial to post my business-plan on the website where it's been implemented?

Marketing Advertising Website Business Plan Ethics

asked Feb 9 '12 at 02:57
38 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll
  • Probably not. Most people/customers will not care about the business plan - they just want to know how you can make them more productive/solve their problem, etc. – Tim J 12 years ago
  • But is there any advantage—e.g. for media attention—in advertising our transparency and honesty? – A T 12 years ago
  • like I said - it is unlikely anyone will care. – Tim J 12 years ago

2 Answers


The short answer: no. Not unless your potential customers are all venture capitalists and MBA types. For most products, the typical customer won't care or even if they do, they won't understand. They just want to know, as quickly as possible, how you're going to help them or entertain them.

Business plans tend to have a lot of business jargon and legalese, and it will just get in the way for the most part.

Instead, spend the bulk of your time optimizing your website to provide an awesome user experience. That's what will help you, from a marketing standpoint.

I can honestly appreciate your desire to be open and upfront with your customers and potential customers, though. I think it is a good idea. And I don't think that desire should be totally discarded.

There will be a few customers who will want to know more about who you are and what you do. As your site develops, rather than your full business plan, it may be a good idea to post something more readable, for those customers who are interested in knowing how you tick. For example, look at 37signals. In the middle of their page, under the title "We built the company that we’d want to do business with. We hope you do too," you'll see a list of eight basic principles that guide their company. Perhaps something like that might be useful to your customers.

And then, if you really want to give customers your business plan, have a link to it in a place like that.

answered Feb 9 '12 at 06:28
3,465 points
  • So post a Mission + Vision statement instead of the business-plan? - Not a bad idea... – A T 12 years ago


Only as a learning tool for others, and viral activity to your brand. Then yes!

answered Feb 9 '12 at 04:28
31 points
  • As an example of where this can give you publicity (assume thats what Arthur means) have a look at Peldi of Balsamiq Mockups and Patrick McKenzie of Bingo Card Creator. However this attention may not be worth much as people interested in your plans are unlikely to be potential customers. – Ryan 12 years ago

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