Sales and Marketing Co-founder-Ivy League MBA or Industry Expert?


I am working on a software product, which is going to revolutionize a specific industry. I checked with couple of top guys in this industry and they are all impressed. It is a billion dollar problem. Now, I am moving on to get a co-founder and wondering whether to go with Ivy League MBA grad or someone well networked in the Industry. So the qualities or criteria I am looking into:

  1. Ivy League MBA
  2. Well networked in the Industry (Offline): Well connected with decision makers in this industry, can call them without intermediaries
  3. Well networked (Online): Well connected with VCs, Social Media etc
  4. Sales and Marketing Background
  5. Personable

I myself well networked with Ivy league MBAs as well as top guys in Industry.

Any suggestions how to filter them is highly appreciated.

Marketing Sales Co-Founder Partner Partnerships

asked May 25 '11 at 01:33
197 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll
  • +1 for swinging for the fences. People need to realize that they don't have to settle. You are clear that you can get someone imminently qualified, not just "someone you can get". – Kenneth Vogt 13 years ago

2 Answers


Get the person that you can feel in your heart of hearts you can trust to completely run their part of the show. Credentials help with strangers but connections are even better. If I was going to order your list, I would make it:

  1. (3) Well networked in the industry
  2. (4) Sales and marketing background
  3. (5) Personable
  4. (1) Ivy League MBA
  5. (2) Well networked online
answered May 25 '11 at 04:30
Kenneth Vogt
2,917 points



The connections to the industry both from a marketing, sales and speed to market perspective will be invaluable.

answered May 25 '11 at 03:58
Joseph Barisonzi
12,141 points

Your Answer

  • Bold
  • Italic
  • • Bullets
  • 1. Numbers
  • Quote
Not the answer you're looking for? Ask your own question or browse other questions in these topics:

Marketing Sales Co-Founder Partner Partnerships