Sharing ad revenue with partner on same website


I am considering starting a website with a partner. Revenues will be purely ad related.

Is it ok to use two different Adsense IDs on the same website/webpages? I mean:
would that comply with the Adsense ToS? (I just went quickly through them and could not see anything against having two different Adsense IDs... but I might have missed it).

And does anyone have experience with this kind of setup?

Revenue Partnerships Adsense

asked Nov 30 '10 at 10:13
714 points

3 Answers


What is a point of using two adsense IDs? You can create different ads, even if they are the same size, and track the performance of those ads.

answered Nov 30 '10 at 10:40
1,698 points
  • The point is to direct the revenue directly into both partners Adsense accounts *without* the need for a joint bank account etc. This would be a great solution to try the service online, and only if it works go for the full bank account scenario. – Tucson 13 years ago
  • I'd run this service in "trial mode" to see if it is even worth giving Google your bank information. Unless you operate a site with really heavy traffic, this model may produce little to no income. – Usabilitest 13 years ago
  • It might be convenient for the moment, but it doesn't really make sense. Why split revenue based on different ad placements? They will not be equal. How will you decide who gets which placement? – B Seven 12 years ago
  • There will be other sources of revenue anyway. And, you don't need a joint bank account. You need just one account and the account owner needs to prepare an accounting of all income and expenses on a regular basis. Then they give the other partner's share to them. – B Seven 12 years ago


It may not compete with their TOS, but it isn't a very good idea. Google puts a lot of time into their algorithms (to make more money for you and them), and they probably didn't account for scenarios like that.

If this guy's your partner, you should set-up a joint bank account (or just start a company) and split things from there. This certainly won't be the only "how do we split" questions to come up.

answered Nov 30 '10 at 10:52
Alex Papadimoulis
5,901 points
  • Its a violation of the adsense TOS. You might want to look into other ad networks such as where you can charge a fixed monthly amount for your display ads, and then split the profits. – Frank 13 years ago
  • Alex, I don't agree with your argumentation. The idea might be good #1. If it's ok with Google, and #2. As a starting solution to see if a website is getting traction. Why set up a joint bank account if you do not know if the service finds its market? Pareto rule says 80% of startups fail, or? Perhaps we can spare ourselves paperwork etc. – Tucson 13 years ago


I think I found the answer to my question here in the Adsense FAQ: (emphasis mine)

If a website is in compliance with our
program policies and the company or
owner of the site has given you
permission to display ads on their
site, you may place your ad code along
with the other publisher's ad code on
the same page
. You will, however, need
to contact your web hosting company or
the owner of the website to obtain
permission to display ads on their

Please keep in mind that a maximum of
three regular ad units and one link
unit may be placed on one webpage. In
addition, please be aware that every
publisher is responsible for the
content of a website on which their ad
code is placed. If a website is found
in violation of our program policies,
we will notify any publisher(s) whose
ad code is on the website, and ask you
to remove the Google code from that

answered Dec 1 '10 at 02:08
714 points

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