Subscription pricing for iPhone app


Are there any examples of selling iPhone apps - other than weekly magazines and the like - using a subscription model instead of a one-time app store purchase?

Pricing Subscriptions Iphone

asked Sep 8 '11 at 03:14
Kevin Lawrence
277 points

2 Answers


Here is a great on by Elia Freedmon on his lessons learned with releasing an app into the app store - It is pretty in depth and insightful.

answered Sep 8 '11 at 06:42
Ben Jones
141 points


I would imagine the king of this model at the moment is Gameloft's Order & Chaos Online. It's basically a World of Warcraft MMO clone that has a 99 cent monthly subscription fee in addition to the initial purchase cost.

Here's an article on TouchArcade about how they supposedly raked in a cool million in the first 20 days.

answered Sep 8 '11 at 08:38
1,156 points
  • Thank you. That's exactly the kind of thing I was looking for. They treat the subscription as just another in-app purchase which surprised me. I wonder how apple feels about this model in general. – Kevin Lawrence 12 years ago
  • Glad it helped! I know there was some conflict a while back, revolving around the magazine-type apps, where Apple wasn't happy with companies handling subscriptions outside of their environment (since they couldn't get their cut...). Not sure how it ended up, but I imagine they now explicitly require subscriptions and the like to be handled as an in-app purchase. It will be interesting to see how this all pans out in the future, as a lot of digital retailers seem to be implementing similar requirements for publishers/developers. – Alex 12 years ago

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Pricing Subscriptions Iphone