What's the best sales book you've ever read?


2

Any recommendation? Is sale a process to deliver comfort which is declared in the book "E-myth revisited"?

Marketing Sales Entrepreneurs Business Selling

asked Dec 19 '10 at 16:11
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Steven
1 point
  • Can you give us a little more information on what you are selling and who your target customer is? Is it an established market or are you breaking new ground? Strategies for selling to Fortune 500 companies are a lot different than those for selling to small businesses. – Karl Krantz 8 years ago
  • I am a business interpreter and purchasing agent in China. So you will know who my target customer is. – Steven 8 years ago

7 Answers


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answered Jul 21 '10 at 08:54
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Matt M Ickiewicz
181 points

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Assuming you're talking about B2B, the best sales book I ever read is hands down Jill Conrath's Selling to Big Companies.

You can get your motivational guys like the little Red Book of Sales, etc....but really if you need to know how to sell read Conrath, even if your clients are big companies.

answered Dec 19 '10 at 19:06
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Emile
204 points
  • Just read Konrath's "Snap Selling" – Emile 8 years ago

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Book Yourself Solid by Michael Port is a great book for developing a personal brand and marketing a service.

answered Jul 20 '10 at 23:23
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Jed Regan
266 points

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Just finished Delivering Happiness by Tony Hsieh (Zappos.com) -- it is a great read!

answered Jul 21 '10 at 00:55
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Jeff Epstein
1,532 points

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Brian Tracy - The Psychology of Selling - read it over 4 years ago and still remember it :)

answered Jul 21 '10 at 03:30
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Kyrisu
111 points

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2nd Book Yourself Solid.

Jeffrey Gitomer's little black book of connections : 6.5 assets for networking your way to rich relationships.

Duct tape marketing : the world's most practical small business marketing guide

The referral engine : teaching your business how to market itself
Jantsch, John

Also, lot's of good blogs by these and other authors.

answered Jul 21 '10 at 10:37
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User3776
172 points

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How I Raised Myself from Failure to Success in Selling - Frank Bettger

http://www.amazon.com/Raised-Myself-Failure-Success-Selling/dp/067179437X "The most helpful and inspiring book on salsemanship that I have ever read."
- Dale Carnegie

My favorite as well.

answered Jul 21 '10 at 13:57
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Anthony O
51 points

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