Is there any definitive list of reasons why you should always go with .com?


4

Is being a non '.com' website create friction amongst a set of internet users?

Is being a .com really easier to remember?

Branding Domain

asked Mar 3 '10 at 23:27
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Eric
352 points

9 Answers


3

I answered this before but maybe you didn't see it.

What is the purpose of the web site and who is the target audience? If you are trying to sell something, or just deal with the general public .COM is the only choice. How many times have you mistyped someone's email address because it ended in .net or .org? You mistype the email address because you have been trained, since the day you first went on the internet, that all internet addresses end in .COM.

A .COM address is reliable, trustworth, and normal.

The .NET and .ORG addresses are odd, but acceptable. Nowhere near as good as .COM though.

The .EDU and .GOV addresses don't count since you can't really get one of those.

Any other address is suspect. It is not normal. Why trust something strange? Other addresses scream "I couldn't do better than this. I'm desparate, so this is what I got."

The entire web has been training your potential customers that all internet addresses end in .COM since the web began. Can you undo that training? Even if you could, is it worth the effort?

answered Mar 4 '10 at 03:22
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Gary E
12,510 points

2

I asked a similar question here - the consensus was that .com still is the top (some say only) choice for business and general consumer sites.

answered Mar 4 '10 at 00:10
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Jim Galley
9,952 points
  • +1 for taking the time to point to prior Q – Gabriel Magana 9 years ago
  • sorry, for some reason the pop (down?) didnt show that question. – Eric 9 years ago

2

In addition to the answers posted on @jimg's question, I would add that it's really a question about marketing and branding. In the answers to jimg's question you can see how deeply-rooted .com is associated with a business considered worthy of entering your credit card info into. In other words, ".com" is itself a known brand that all .com domain names inherit.

You could go with another extension of course, as there are businesses that do use other extensions successfully. But it is an uphill battle from a marketing/brand trust point of view. In other words, you start with negative points and work your way back up to zero, where all the other .coms start.

I think it is theoretically possible to attain success with a non .com domain, but why give yourself a handicap at the outset?

answered Mar 4 '10 at 00:36
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Gabriel Magana
3,103 points

1

Historically, the .com suffix means Commercial, and therefore the connotation to a .com website is that it is a site from a company, where something is being sold.
That has changed a bit in the past years. Most blogs, socialmedia sites, communities are .com

However, there is an agreement that if you are creating an online community you should call it .net; If you're creating a NPO, you should call it .org; If you're creating a radio website you should use .fm, or .tv for online tv channels.

answered Mar 4 '10 at 00:58
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Mike
825 points
  • That sounds about right. – Gary E 9 years ago

1

Older versions of IE (I believe version 6) will assume .com if a user forgets to include the top level domain when entering a URL in the location bar.

answered Mar 4 '10 at 06:43
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Fractal Guy
254 points

1

Some companies have gotten around the .com problem with creative domain and company names: bit.ly, del.ici.ous, etc.

answered Mar 4 '10 at 08:46
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Rich
61 points
  • Although the del.icio.us was a great idea for marketing, I'm pretty sure they also had delicious.com from day one. – Steve Jones 8 years ago

1

I'd say that having .com is the best choice as it is the norm.
Most legit businesses have .com.

Personally, when I see .info, .cc, or .biz, the first thing that pops up to mind are scams and sleazy affiliate marketing.

answered Jun 15 '11 at 09:07
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Overlord
11 points

0

Even if you want to use .info or .biz for your branding you should buy the .com name as well simply to defend yourself from cybersquatters taking it. Then you either pay them a lot to get it or your prospects get confused when they end up on the cybersquatter's .com page which is full of junk.

answered Sep 23 '11 at 09:37
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James
1,231 points

0

The advantages of .COM is that if people only remember the name of your "product" and not the url, it is way more likely that they will go .COM then .NET

Also, some users like to use Ctrl + Enter when they type in the address bar, which automatically inserts a .COM to it.

answered Sep 22 '11 at 13:40
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Pacerier
317 points

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