What is/was the elevator pitch of Facebook?
An elevator pitch is a short summary used to quickly and simply defineWhat was the elevator pitch of Facebook when it started?
a product, service, or organization and its value proposition.
Is there any good accurate description for Facebook?
Is there a current one for Facebook?
Getting Started Marketing Ideas Business Model
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Why does this matter? If you give us some context it might help. Otherwise this question isn't very constructive. – Zuly Gonzalez 12 years ago
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@ZulyGonzalez I just want to get to know their elevator pitch for references. – Anlai 12 years ago
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Wow, anlai a "17% accept rate", why... :-) – Blunders . 12 years ago
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It's a valuable question imo. These companies did well, and it'd be interesting to know what their initial pitches were. I'm sure you could find something about this by reading up on the history of these companies and interviews with their founders. Most of us have certainly read up on Facebook but perhaps to different levels of specificity. – Henry The Hengineer 12 years ago
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Is this a homework question?! – Chris Roberts 12 years ago
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I like the question (especially if it's meant to be "what were the original elevator pitches for Facebook, Twitter and Tumblr?") – Alain Raynaud 12 years ago
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I don't see the relevance or value for this question either. It may have interest in someone looking at social networks or Facebook history - but as a question for startups I don't see any value. – Tim J 12 years ago
3 Answers
A short summary of what they do can be found everywhere written in different words.
If you are asking it to benchmark your pitch then most likely this will be a very difficult question to answer. Probably their "pitches" have been changed/adapted many times and often depends on the context (for example we don't use the same terminology for investors than for prospective customers or talking to relatives).
Personally I think the best source are interviews or chats with founders or top executives, where they explain the business to the readers/audience. Try to find interviews from the early days so you can compare how much they changed the way of pitching their business.
There are a couple of good youtube videos on elevator pitches out there.
I put some here:
http://www.youtube.com/watch?v=Tq0tan49rmc http://www.youtube.com/watch?v=i6O98o2FRHw
"is s/he available? find out now." Would be the likely facebook pitch.
Here's an expansion of that pitch + traction + potential + business model.
For more recent sites, view this video series on elevator pitches
