How to figure out pricing structure for SaaS product?


What are some ways to workout how much to charge people?

How many packages are usually optimal?

Should you show prices upfront for all packages or have people fill out a short form to call /email them back with pricing? Would this help with capturing a lead and working to sell them on a one-on-one basis?

Pricing Saas Selling

asked Feb 26 '14 at 17:07
James Rumph
20 points

2 Answers


Read the epic Camels and Rubber Duckies post by Joel Spolsky and you'll understand the real complexity with pricing.

How many packages? Three. More than three usually ends up in a "paradox of choice" situation. Three is always the right number, except when it isn't.

Should you show your pricing? Yes. No. Maybe. Check what your competition are doing and figure out why they are doing it. Then either copy them, or be radical and do the opposite.

answered Feb 26 '14 at 17:24
Nick Stevens
4,436 points


Here's an interesting question / answer exchange on value based pricing that may be helpful. My previous answer (50k view) is summarized as:

  1. understanding what your target market wants (their problem), and
  2. determining how much they are willing to pay for such a solution.

Easy to state, not easy to accomplish. The links in the answer are still relevant. Take a close look at anchoring effects.

answered Feb 26 '14 at 20:25
Jim Galley
9,952 points

Your Answer

  • Bold
  • Italic
  • • Bullets
  • 1. Numbers
  • Quote
Not the answer you're looking for? Ask your own question or browse other questions in these topics:

Pricing Saas Selling