How to prevent competitors from clicking on Google Adwords ad units?


We spent a lot of money on PPC ads and lately seeing a ton of fraudulent clicks. After some investigation, they appear to be clicks by competitors. How can we prevent this from happening on not depleting our budget on bad clicks?

Adwords Competition Advertising Google Fraud

asked Apr 17 '15 at 10:10
Frank Heacock
12 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

1 Answer


Google Ad campaigns have an option to block an IP address. I don't recall the specifics, but these instructions should be valid.

By excluding their IP address, your competitors will quit seeing your ads. It will appear to them as though you've quit advertising. They'd still be able to get to your site directly, but won't cost you in PPC ads.

Keep in mind they're probably not doing it maliciously. I mean, maybe they are, but the most logical explanation is that they're on the lookout for competition and constantly search keywords that matter to them, and click on ads to see what their competition is up to. Most likely they aren't even aware (at the very least, don't care) that it's costing you a little every time they do so.

answered Apr 18 '15 at 18:34
3,465 points

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