Which web design Agency to help design a product website / launch?


1

We got a product and during the launch we need a good, well designed website with product features etc.

Now we wrote all the features and prepared some scenarios for product showcase, videos, presentations etc. but stuck in some problems:

  • We don't have a designer
  • We suck at presenting content
  • We don't have time to think and fiddle about details in the page as development keeps us quite busy (but we do understand that marketing is crucial! )

Basically we want someone / company who is experienced on developing product websites, presenting content, preparing good quality product tours.

We don't have a lot resources but we are planning to spend about $1500-5000 to such a project. I've tried to find potential candidates for such a task via Google and some outsourcing websites, so far couldn't even come close.

Where can I find such a company / person, who can actually listen us, understand our product, come up with ideas and then implement it in the website? Or do you have any direct recommendations?

Marketing Recommendations Website SEO Product Launch

asked Jan 21 '10 at 03:44
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The Dictator
2,305 points

4 Answers


3

Answer : any web design agency can help.

Problem with answering this question is almost like answering "where do I find the perfect mate" - there are so many variables that are subjective and only matter to you.

That said, a good thing to do is an internal assessment - what type of image do you want to portray? What do you sell? Atoms or bits? (hard goods or digital goods) Are you B2B or B2C? B2B: to Fortune 500, small / medium business, or SOHO? B2C: what demographic? what region?

Do a deep scan of your competition - what do they look like? What do you like about their site? their message? their product? What don't you like?

Take the top 3 sites in this set that you like and try to boil down what you like about them, and then find out who created them. Sometimes you can see their logo at the bottom of the page, sometimes a search on google "companyname design" can uncover this.

Take these ideas and your goals and then put them on (digital) paper. Document your findings so you can distribute it to potential firms (and you have a record of your ideas). A good list resource can be found here and here.

You may find that a Web design agency will not do branding, content and product marketing development for 5k. But, armed with a good list, you should be able to find a firm that will deliver you a great solution for the right cost.

answered Jan 30 '10 at 00:06
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Jim Galley
9,952 points

1

Good suggestions above but I think referrals are always the best way to go. Do you know of companies who've had similar projects where they've used an outside resource? It is so tough to evaluate and trust and hire firms that a personal referral is always the best way to go in my book, when possible. Realizing that's not always possible but I'd always try that first.

answered Feb 24 '10 at 08:53
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Chris
4,214 points

0

At the risk of self-promotion (frowned upon here) I can probably arrange something within your budget. Feel free to e-mail me (ekochman at optimalupgrades dot com) with details, and I can put together some samples of work along similar lines and a price estimate.

answered Jan 21 '10 at 06:16
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Elie
4,692 points

0

You can also consider going with a content writing service that gets to know your product, craft your message, and then can suggest what type of presentation would best suit your product.

An example of such a company would be Sam @ contagious energy. (disclosure : no business relationship with her) She is highly regarded around the joomla community & has been given high ratings for this sort of work.

If dealing with the content is the issue, then getting your USP & pitch down is what companies like hers does.

answered Feb 24 '10 at 06:45
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Jim Galley
9,952 points

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