Excellent user feedback but sales still low, what am I doing wrong?

I developed a desktop application for Windows and I'm now trying to sell it.

User feedback are excellent, I receive encouraging emails from user saying that they have been waiting a tool like this for years, but the sales remain low (less than 10 sales per day).

I have a free version for personal use only, with some limitations, and a paid version that costs $9. The differences between the two versions are explained here:

According to Google Analytics:
  • 28% of the visitors download the free version.
  • 2% of the visitors purchase the paid version.

I think that I need to do some advertising, but my first attempt with AdWords has been a waste of money.

What am I doing wrong? What actions should I take to improve this?

Sales Software Application Advertising Desktop

asked Dec 17 '14 at 10:27
11 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

2 Answers


Your percentages are exactly in line with the average software sales. So it sounds like you need to increase the traffic to your site.

Advertising is unlikely to pay off, because bringing the 50-100 people needed to make one sale is bound to cost more than $9 you'll earn from that sales.

Based on the kind of software it is, I would try to reach out to various bloggers that discuss windows productivity and beginner tools. One starts mentioning it, then another, and over time you build your traffic up. But it will take time.

answered Dec 17 '14 at 15:32
Alain Raynaud
10,927 points
  • Hi Alain, thank you very much for your advice! I came to the same conclusion, an ad campaign is too expensive compared to the price of my product, I have to find other ways to bring potential customers to my website. Do you have any tips on the best way to approach bloggers? – User34203 8 years ago


You should prefer some online marketing consultancy. There are many tactics available for online marketing and advertising. Google Adwords is the best tool to increase traffic and improve conversation, but it is necessary that you need to do some analysis to reduce the cost per conversation like keyword matching, user locations, conversation time and many more. At the current time, Content marketing and social media is the most effective techniques for online marketing. You can contact or hire some professional bloggers for content marketing. Infographic and video marketing can help you to enhance brand reputation. There are many more ways to promote your business online.

answered Apr 8 '15 at 08:46
Jeffrey Kramer
1 point

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