I am planning to launch a business that includes having selling machines at several areas in the city. I could identify the fixed and variable costs of the business. I am intending to allow advertisement slots on my machines, I have a sever problem in determining the prices for the advertisement slots.
How could this be calculated and determined as well?
A great way to see this would be to talk to a competitor as a possible customer.
Here in the United States, there are a few companies that offer video ads at gas stations. I would recommend checking how they structure their pricing and packages.
Here are some of them:
There is one way these providers add in a "direct response" capability in a way. Instead of constantly showing ads, the ads only start once someone starts using the gas pump. This way the advertiser can get a metric of how many people were exposed to their ads.
Without that capability, it wouldn't be different than having a billboard. So having a sensor in your machine that can record the number of views would be a value add for advertisers.