Customer Value Questions


2 Votes
2 Answers
1.97K Views
How to identify the need?

I believe to have a successful product / service, you need to fill a need that clients and customers have. My question is how do you find, spot, identify or realize a need is there?

asked Jul 18 '11 at 16:31
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Seti Seeker
236 points

0 Votes
1 Answers
1.79K Views
Can I calculate LTV from number of total members and number of current members

I'm trying to calculate average customer lifetime value of a membership site. The data available to me is unfortunately either incomplete or very simplistic (or else I don't know how to extract...

asked Jun 28 '11 at 06:27
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Eoinoc
110 points

2 Votes
3 Answers
2.28K Views
How much should I Pay Per Click relative to Lifetime Value of the customer?

For simplicity assume conversion rate is 10%, and margin is 50%. How much should I pay for the visitor in relation to the lifetime value of the customer? PPC/10% < LTV*50% has to be true, but...

asked May 21 '11 at 00:51
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Tim Nikolaev
176 points

0 Votes
1 Answers
2.95K Views
Definition of customer value in the context of a value chain

I work for a large complex company, I delibrately do not want to say, which business it is in, in order to make this discussion general. In this company, as in many others, there are lots of...

asked Feb 26 '11 at 23:19
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David
1,567 points