Process for selling a SaaS product to government agencies?


I would like to pursue an idea for a software product targeted at government agencies. It's a real problem and a real solution to that issue that will improve their processes.

What is the process of contacting and selling them a solution? All my experience in selling is in using AdWords and SEO, which is likely of little use in this case.

Does anyone have any experience or resource that shows how to even get started with approaching an agency? Who do you contact, how do you contact them, etc.

Sales Saas Selling Government

asked Mar 17 '14 at 19:43
David Owens
20 points

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Sales Saas Selling Government