Why did Richard Branson's Virgin Cola fail to compete with Coke or Pepsi?


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Given that Virgin is an already established brand and they know how to market, why did they fail to grab market share from Coke and Pepsi?

Competition Branding Market Opportunity Brand Market Share

asked May 28 '14 at 13:59
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Gary Mahmood
2 points

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Competition Branding Market Opportunity Brand Market Share